Like it or not, the internet has become part of our culture—and for those of you who run businesses, part of your marketing strategy. Gone are the days of waiting months for a customer to come into the store and purchase your product. As any established business will tell you, having a digital footprint is incredibly important if you want your business to succeed in the 21st century. But where do you start? You’ve probably heard people raving about SEO (search engine optimization) as it relates to Google ranking in organic search results. Creating an optimized website that ranks well in Google, Bing, Yahoo or other search engines helps your website attract relevant traffic. Most SEOs focus on organic SEO while neglecting the power of local SEO. However, in today’s world of social sharing, local SEO is becoming more important than ever before but that doesn’t mean organic SEO should not be used. Both types of SEO are relevant and they work best when they’re used together. Let’s dive into this article to see why you should consider both organic and local SEO for your company.
You’re not putting all your eggs in one basket.
Although both are types of SEOs, organic SEO and local SEO are used for different purposes. Using both types will guarantee you the best result since you’re not putting all your eggs in the same basket. Local SEO is focused more on close proximity search results and drives customers to go into your local store in the area, while organic SEO takes on a more general perspective and drives your target audience to your website, regardless of their geographical location. When you only use organic SEO, for example, you’re only giving traffic to your website. Boosting your website’s presence on the internet can help your business be discovered by your target audience but local SEO can help translate localized searches into foot traffic to your brick and mortar store, and eventually convert them to sales.
It allows you to stand out from your competitors who aren’t optimizing their listings or putting much effort into one type of SEO
Organic SEO increases visibility of your business by driving your website to the top of local listings. If you have a brick and mortar location, then it is important that you optimize your website for local search so you show up in local maps results. By optimizing your site with local SEO for Google Maps, you can increase the chances of being found by those who are looking for your company in your area. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
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It gives you an opportunity to increase brand awareness and build credibility within your local community
Local SEO helps businesses promote their products and services to local customers at the exact time they’re looking for them online. By focusing on keywords and phrases that are relevant to where you’re located, you can improve search engine optimization (SEO) for your website, reaching more customers without paying extra for advertising. Combining both local SEO and organic SEO will provide your customers search results that are both within proximity and relevance.
When local and organic results are combined, it can lead to a high ranking in search engines, which means more visibility for your business.
It’s no surprise that businesses that rank high in search engines are the ones who get the most visibility. If you want to be one of those businesses, you can’t just rely on one kind of marketing strategy to improve your ranking. You need to work with multiple strategies—like organic and local SEO—to help you rise above the competition. Businesses that utilize both SEO strategies boost their local and general visibility which allows more people to know more about them and heightens the chance of making a sale either through their website or brick and mortar shop.
There are two sides to the same coin. It’s the same with Organic SEO and Local SEO. Both strategies have their own advantages and disadvantages. Choosing only one of them will weaken your reach and can result in loss of potential customers that could have translated to sales. If you want to get the most out of your internet marketing efforts, you should use both local SEO and organic SEO to widen your online presence and maximize your reach.
In the world of digital marketing, organic SEO is a popular strategy used by many businesses worldwide. Organic SEO is great for long-term results but if you have a local business, it’s not enough to just depend on this strategy alone. Using an effective local SEO strategy will allow you to connect with customers within your area. This way, you can target people who are more likely to do business with you—leading to higher conversion rates and sales volume.